Anuhya Parlapalli
Angular Full Stack Developer
2+ Years Experience | MEAN Stack | Ex-Accenture
FAST FOOD ORDERING EXPERIENCE
DISCOVER
Introduction
Title: Creating a fast food ordering app for Sonia’s Restaurant
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Author: Parlapalli Anuhya, UX researcher and designer.
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The problem: The time required to make a lunch is notavailable to busy workers.
The goal: Create an app for Sonia’s Restaurant that enables customers to conveniently order and pick up wholesome, fresh food.
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Project background: To draw and keep consumers in our online system, we are developing a Sonia’s Restaurant app. We observed that our rivals, who have enjoyed great success, provide dedicated smartphone apps and website apps for their customers to place orders. In order to compete in the market, boost sales, and boost customer happiness, we want to develop a product.
Research goals: We're interested in learning about the particular challenges users face when attempting to carry out the essential functions of the Sonia’s Restaurant app, which include the items' decision-making, placing an order, and the application navigation.
Research Questions
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How long does it take a user in the app to choose and buy an item?
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Are customers able to place their desired fast-food orders?
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What can we infer about consumers' ordering processes for food items?
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Are there any steps in ordering an item procedure where customers are having trouble?
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Is the customer's payment procedure simple?
Personas
User Journey Map
Competitive Audit and Report
For a clear view on Competitive Audit and Competitive Audit Report
Goal Statement
The goal of the fast food restaurant app is to provide a convenient and efficient way for customers to order their favorite meals and beverages from the restaurant's menu, customize their orders, make payments, and receive their orders either for pick-up or delivery. The app aims to enhance the overall customer experience by reducing wait times, improving order accuracy, and providing personalized recommendations and promotions. Additionally, the app aims to increase sales and customer loyalty by offering a seamless and user-friendly digital ordering platform.
User Flow
The user flow for a fast food restaurant app involves the user downloading the app, selecting the restaurant location, browsing the menu, customizing their order, selecting a payment method, and submitting their order. The user then receives a confirmation message with an estimated time for pick-up or delivery. If the user selects pick-up, they show the confirmation message to the cashier to receive their order. If the user selects delivery, they wait for the delivery person to arrive with their order. The goal of the user flow is to provide a convenient and efficient way for customers to order their favorite meals from the restaurant's menu.
Big-Picture Storyboard
Close-up Storyboard
Paper Wireframes
It was made sure that the components that made it to the digital wireframes would be well-suited to
solve customer pain points by taking the time to
draught versions of each app screen on paper. To
save consumers time, I gave the home screen's ordering procedure top priority.
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Note:
Stars were used to mark the elements of each sketch that would be used in the initial digital wireframes.
Digital Wireframes
I was careful to base screen ideas as the initial design phase progressed on user research feedback and findings.
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In addition to making the app compatible with
assistive technologies, easy navigation was a crucial user demand that had to be addressed in the designs.
Low-fidelity Prototype
I produced a low-fidelity
prototype using the finished set
of digital wireframes. Building
and ordering pizza was the main
user flow I connected, allowing
the prototype to be used in a
usability assessment.
Mockups
Some customization was possible in the early designs, but following the usability tests, I provided more options for choosing the food items according to cuisine. I also changed the design so that when users arrive on the screen, they immediately see all the personalization
possibilities.
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The checkout routine caused frustration,
according to the second usability assessment. I
made two different flows for review and payment so that users checkout the order easily by previewing the order. I also added payment methods to this screen.
High-Fidelity Prototype
Cleaner user flows were shown in the final high-
fidelity prototype for constructing a pizza and
checkout. Additionally, it satisfied users' requests for additional customization and a
pickup or delivery option.
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